Oct
4
8:00pm
Dojo: Font Purchasing Habits Revealed with Mary Catherine Pflug
By TypeEd
The Typography Dojo is a place where we come together to explore the kata (techniques) in the practice of type and typography with training from design Sensei. Join us to learn from the masters.
It’s back and better than ever! The third annual Font Purchasing Habits Survey explores font customer behavior and their reception to a variety of font marketing tactics. The survey has been expanded and improved, building on the results of the previous two years. Join Mary Catherine to learn more about what type customers and users really want!
Mary Catherine Pflug is passionate about the type designers who make fonts and the graphic designers who use them. She leads the foundry team at MyFonts, managing 2,500+ foundry partners, and spearheads the Font Purchasing Habits Survey research initiative. She is a SOTA board member and currently serves as the treasurer and volunteer coordinator. She also sits on the city council of Bay State Design Shop, a community design organization in the New England area.
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