Investing in an industry event must go beyond mere brand awareness. It needs to create new customers and profitable revenue growth. Yet most exhibitors fail to capitalise on their investment, sometimes overwhelmed by the numbers, struggling to prioritise and follow-up event attendees and visitors to their booth. 

Join acclaimed B2B sales expert Tony Hughes to learn how to drive the very best results with your exhibition team. In his 1-hour virtual masterclass you will learn about:

Nailing your 'value narrative' with relevant POV

Tony is a bestselling author published by HarperCollins and AMACOM, was formerly LinkedIn’s most-read author on sales leadership, and has attracted 350,000+ followers through his writing.

He has taught in the MBA program at UTS and worked with businesses including Salesforce, SAP, Oracle, IBM, Workday and Schneider Electric.

If your team is responsible for generating new business from the show, this session is a must attend!

National Media Complimentary Exhibiting Masterclass with Tony Hughes