How Icelandair is turning AI and automation into real operational impact


In this live session, see how Icelandair applies AI and automation across HR processes, from pilot programmes to business-critical workflows. You’ll hear what worked, what didn’t, and how decisions were made.


Join Johannes Sundlo, renowned AI-in-HR thought leader, Hafþór Þórarinsson from Icelandair, and Kristín Magnúsdóttir, VP Customer Success at 50skills as they unpack Icelandair’s AI journey and share lessons any HR team can use.


This is a practical, honest exploration of:
• When to start small vs complex automation
• How to pick AI projects and prioritise for impact
• How a hackathon mindset accelerates progress
• Where AI agents create operational value
• How to use AI to design and build workflows


Expect real examples, concrete use cases, and takeaways you can apply straight away.

AI in HR: What’s working right now