ACF Skills Lab Pilot is a program designed to educate, support and empower ACF artists and organisations as they navigate the complex worlds of business governance, financial management and marketing.

Communicating to audiences, clients and customers about your creative work, business or organisation is much easier with a simple strategic approach. 

Session 3 outlines a dependable six-part communication plan that focuses on you as the artist, your audience, your peers, and your previous success. We also discuss the best marketing tactics to use when time and money are limited, including digital marketing, social media, branding and the ‘old school’ methods that have come back into favour.

All participants get access to a permanent digital folder full of additional resources and activities, and the opportunity to receive personalised mentoring support from a creative business expert.

The Skills Lab Pilot webinars will create a safe space for inclusion and diversity. All creatives will be welcome regardless of experience, education, culture, gender, sexuality or ability.

Monica Davidson - Monica is an award-winning expert on the creative industries, who began her professional life as a freelance journalist, performer, and filmmaker. Monica has a Masters degree in Screen Arts and Business from AFTRS, and was appointed as Australia’s first Creative Industries Business Advisor in 2013. In 2016 Monica founded the social enterprise Creative Plus Business, an organisation dedicated to educating creatives about business skills, financial literacy, wellbeing, and marketing.

We’re a national social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness, tempered with a kind heart and a big dose of professionalism, is the key to helping creative people understand the boring basics of business.

Accessibility: if you have any queries or access requirements, please email fiona@creativeplusbusiness.com.

ACF Skills Lab Pilot: Webinar 3