App marketers are under increasing pressure to meet KPIs and deliver growth for their apps. With the economic impacts of COVID-19 still unfolding, for some app marketers this is boom time and for some, the effectiveness of their digital advertising is going to determine whether they get to the otherside. 

 Join TrafficGuard's SVP of North America Jennifer Burrington, along with IMVU's VP of Growth and bestselling author of Lean AI, Lomit Patel, for an insightful discussion of app marketing and ad fraud in light of COVID-19. 

In this webinar, we will explore:

 ➡️ How ad fraud is impacting businesses and the impacts of COVID-19
 ➡️ What app marketers can do to protect themselves from ad fraud
 ➡️ What has IMVU's experience been since lockdown in terms of advertising strategy
 ➡️ Opportunities for apps while the world grapples with COVID-19

Speakers

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Lomit Patel, VPof Growth, IMVU

Lomit Patel is the Vice President of Growth at IMVU, responsible for user acquisition, retention and monetization. Prior to IMVU, Lomit managed growth at early stage startups including Roku (IPO), TrustedID (acquired by Equifax), Texture (acquired. by Apple) and EarthLink. Lomit is a public speaker, author, advisor, and recognized as a Mobile Hero by Liftoff.

📷
Jennifer Burrington,  SVP of Sales at TrafficGuard

Jennifer is passionate about bringing innovative products to market, revenue growth strategies, developing and motivating sales teams, and driving awareness about new digital data and software technologies.

App Marketing and Ad Fraud - Levelling up during the Great Lockdown