Your personal brand is the foundation of how others perceive your skills, values, and professional potential. In this interactive session, you’ll learn why building a personal brand matters and how it can help you stand out in a competitive job market.

Led by Dawn Moyer, this session will guide you through practical techniques and strategies to define, develop, and confidently articulate your personal brand — both in person and online. Whether you’re seeking new opportunities, advancing in your career, or redefining your professional identity, you’ll leave with the tools to present yourself with clarity and authenticity.

Own Your Story: Building a Personal Brand with Purpose