BA Collab Hour | The Life Cycle of a Competition Beer
By Brewers AssociationUnlisted
In this Collab Hour, Brewers Association (BA) competition director Chris Williams and DraughtLab sensory expert Lindsay Barr will bring you on the journey of a competition beer. By following a beer throughout the process, you'll gain a deeper understanding for how the Great American Beer Festival and World Beer Cup competitions operate. Participants will get a rare look behind the curtain to see what happens when your beer arrives at the BA warehouse, travels through the hands of dedicated volunteers, and ultimately reaches the judging tables. Chris and Lindsay will review common questions, shed light on the philosophy and culture of judging, and provide some fun "baseball statistics" from two of the world's most prestigious beer competitions.