A global rebrand, policy disruption and the rise of AI - Michelle Froah’s first little more than year at ETS as Global Chief Marketing and Innovation Officer has been one full of transformation. Join us for this exclusive PIE Chat Live as we discuss the current challenges for global education brands and how the ETS team are tackling them head on!

We’ll be discussing the strategy behind the new brand identity for ETS and TOEFL, how the organization is leveraging AI across the enterprise, including the skills and workforce space, and how global insights from ETS are assisting higher education planners with market diversification via the recently launched ETS Human Progress Report.

A CMO to watch – this is a live webinar and we will be taking questions from the audience. Register your place today and join the debate.

Nick Cuthbert, Director of Insight, The PIE

Michelle Froah, Global Chief Marketing & Innovation Officer, ETS

CMOs to watch: Introducing Michelle Froah (ETS)