In today's data-driven world, the adage "knowledge is power" has never been more relevant. For companies that generate or manage valuable data, especially in industries such as telecommunications, banking, payments, utilities, and data gathering companies (from smartphones, etc), the opportunity to monetize this asset is substantial. Yet, many organizations fail to capitalize on this potential, incurring a significant cost of opportunity.

Opportunity costs of not having a proper DM program

Common Pitfalls in creating Data-as-a-Service product

This session will be hosted by Miguel Marques (founder and CEO at Mapidea) and Pedro Moura (Executive Partner at Mapidea).

Mapidea provides the most business-oriented and ready-to-use Spatial Intelligence SaaS, helping companies a) leverage Geographical Insights throught their organization to optimize their business and create competitive advantages and b) creating their own out-of-the-shelf Branded Data-as-a-Service products to monetize their data, creating new recurring revenue streams and increasing their brand value. 
Our mission is to help companies take advantage of geography in their businesses, having been trusted by brands like Vodafone, Domino’s Pizza, Philip Morris International, PwC, Novartis and many others.

Data Monetization (done properly)