Ecommerce SEO best practices for Black Friday & Cyber Monday by Shopify

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Ecommerce SEO best practices for Black Friday & Cyber Monday by Shopify

By Yoast

Why this webinar?

If you own an ecommerce store, you’ll know how important it is to prepare for Black Friday and Cyber Monday (BFCM). This webinar will provide you with actionable insight, strategies, and tasks that will help your preparation for the busiest period of any store owner’s calendar.

Not only will we be talking about SEO best practices and trends to help you increase visibility and conversions, but we’ll also talk with Kyle Risley (SEO Lead at Shopify) and share some tips on utilizing Shopify’s features and extensions to your advantage.

Who is this webinar for?

  • Everyone who has their own ecommerce store and wants to optimize it for Black Friday and Cyber Monday sales.
  • If you want to ask webinar hosts your ecommerce-related questions in the Q&A.


  • Wednesday, October 25, 2023
  • Start time 4 PM CEST / 10 AM EDT
  • Duration 1 hour (including Q&A)
  • Free webinar, but registration is required to attend live


Kyle Risley

Kyle is an SEO Lead at Shopify with over 10 years of experience in SEO. Previously he has worked at TripAdvisor and Vistaprint. He also runs Lift Vault, an online fitness resource.


Alex Moss

Alex is our Principal SEO. With a background in technical SEO, he has been working in Search since its infancy and also has years of knowledge of WordPress, developing several plugins over the years. He is involved within many aspects of Yoast from product roadmap to content strategy.

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