As a senior executive, the ability to analyze data is non-negotiable for making both strategic and operational decisions.

In this session, Joelle Kaufman and Meghan Anzelc PhD. dissect the most common mistakes Sales and Marketing leaders make in interpreting the language of operational, strategic, and financial data.

At the end of this session, participants will be given a framework for evaluating and requesting data, as well as the context on when and how to use it, creating a strong foundation for data literacy at the executive level.

Strategic Foresight: Begin with a clear vision of the goal. Collaborate to delineate and gather data that addresses key questions at hand.

Question Refinement: Refine the question you need to answer - don’t get caught up in defining how to get it. You need to trust your data partner.

Seizing Opportunities: If time is of the essence, what CAN you do that will create a positive business impact?

Friends or Foes: Bridging the Gap Between GTM and Data Leaders