Gen Alpha – born right after the global economic crisis – are already researching their next steps, with the oldest now entering their mid-teens. But higher education may be underestimating just how early, informed, and value-driven this generation’s decision-making has become. 

With more options and access than ever, Gen Alpha isn’t waiting to be marketed to – they’re actively seeking relevance, reassurance, and real connection. 

This webinar explores why traditional recruitment strategies are already out of step with what this next generation expects – and what institutions risk losing if they don’t adapt. 

We'll explore how to move beyond viewing students as leads, and start designing emotionally intelligent, peer-supported, and purpose-led journeys that build trust, connection, and long-term engagement from the very first touchpoint.

Gen Alpha: Who are they, and why are they different? 

Kickstart confident choices early: Equip students with tools to understand themselves and their options – before they even apply.

Build recruitment strategies that last: How to personalise the student journey, without breaking the bank or your team

How to support your candidates where it matters: from program choice to community support

Don't forget about retention: Align recruitment with student support to keep students engaged long-term.

Kasper Baars, Director of University Partnerships, Uni-life

Volodymyr Manoilo, Co-founder, StudentSpeak

Alice McCallum, Deputy Associate Director International, University of Sussex

Kyle Campbell, Founder/Managing Director, Education Marketer

Gen Alpha is coming – are you ready to recruit differently?