Jul
23
2:00pm
Gen Alpha is coming – are you ready to recruit differently?
By The PIE
Gen Alpha – born right after the global economic crisis – are already researching their next steps, with the oldest now entering their mid-teens. But higher education may be underestimating just how early, informed, and value-driven this generation’s decision-making has become.
Smaller in size than Gen Z, a consequence of the economic uncertainty, Gen Alpha represents a more concentrated, but no less ambitious, cohort. With more options and access than ever, Gen Alpha isn’t waiting to be marketed to – they’re actively seeking relevance, reassurance, and real connection.
This webinar explores why traditional recruitment strategies are already out of step with what this next generation expects – and what institutions risk losing if they don’t adapt.
We'll explore how to move beyond viewing students as leads, and start designing emotionally intelligent, peer-supported, and purpose-led journeys that build trust, connection, and long-term engagement from the very first touchpoint.
What you'll learn:
Gen Alpha: Who are they, and why are they different?
Kickstart confident choices early: Equip students with tools to understand themselves and their options – before they even apply.
Build recruitment strategies that last: How to personalise the student journey, without breaking the bank or your team
How to support your candidates where it matters: from program choice to community support
Don't forget about retention: Align recruitment with student support to keep students engaged long-term.
Host:
- Kim Martin, Deputy Editor, The PIE
Speakers:
- Kasper Baars, Director of University Partnerships, Uni-life
- Volodymyr Manoilo, Co-founder, StudentSpeak
- Alice McCallum, Deputy Associate Director International, University of Sussex
- Kyle Campbell, Founder/Managing Director, Education Marketer
0
days
0
hrs
0
min
10
sec
hosted by
The PIE
share