Retail Brands: What Data Do You Need to Back Up Your Green Claims?

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Jun

20

12:00pm

Retail Brands: What Data Do You Need to Back Up Your Green Claims?

By Compare Ethics

🚨 Are your environmental claims compliant with anti-greenwashing regulations?

New updates to consumer protection law, like the Green Claims Code, require brands to ensure that their green claims are robust, specific, and substantiated.

These changes are an essential and positive step towards a more sustainable future in the retail industry. But without clarity around how to comply with all of these new requirements, many brands are hesitant to make claims.

If that’s the position you’re in, this webinar is for you.

In May 2024, Compare Ethics launched the retail industry’s very first Green Claims Data Standard—the only free, public resource that outlines what data can be used to substantiate the following types of green claims:
  • Green content claims
  • Resource-saving claims
  • Durability claims
  • Circularity claims
Join us as our CEO Abbie Morris talks through the content of the Standard, how it was compiled, and the importance of acting fast.

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