Exclusively for paid subscribers of What Works

People often ask me how I write and publish so much. Though I’m humbled by the prolificness of some folks on Substack!

The first answer is that it's my job—it's literally what I spend most of my time doing.

The second, more relevant, answer is that I've intentionally created a media ecosystem that gives me what I need to do this work.

What's a media ecosystem? It's a system of inputs and outputs that help me read, listen, and watch what I need to help me write, publish, and share.

Why I've landed on the current set of media outputs

How an essay & podcast episode come together from bits of inspiration and connected ideas

Plus, I'm happy to answer questions about how I think about social media, audience, developing series, research, and more!

Tending Your Media Ecosystem