Boosting business value for Retail & FMCG using Geospatial Intelligence [NielsenIQ + Mapidea]

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Sep

18

3:00pm

Boosting business value for Retail & FMCG using Geospatial Intelligence [NielsenIQ + Mapidea]

By Mapidea

Boosting Business Value for Retail & FMCG Using Geospatial Intelligence

Hosted by NIQ / NielsenIQ Geomarketing + Mapidea
📅 Date: 18 September 2025 🕐 Time: 4pm (WEST)

Overview

Geospatial Intelligence is redefining how Retail, FMCG and Manufacturing leaders make decisions - from expansion strategy and product placement to online campaigns and logistics optimization. Yet, despite its growing strategic relevance, only 23% of organizations effectively use geography in business decisions.

This webinar, brought to you by NielsenIQ GeoMarketing and Mapidea, aims to challenge that status quo. We’ll show how combining rich geographic datasets, cutting-edge enterprise GIS applications, and real-world retail challenges can unlock a new tier of business value across the entire lifecycle—from strategic planning to post-campaign measurement.

This is not just theory—we’ll show, not tell. Join us for live demos of real business use cases across retail sub-sectors like FMCG, fashion, electronics, health & beauty, malls, and food service chains. Discover how you can act on location-based insights to grow revenue, optimize marketing, and drive smarter decisions.


Who Should Attend?

This session is designed for decision-makers and data leaders in Retail and Manufacturing, including:
  • CMOs, Chief Customer Officers, and VPs of Growth
  • Directors and Managers of Marketing, BI, Analytics, Market Intelligence, and Ecommerce
  • GIS Professionals and Expansion Managers
  • Leaders from: Consumer Goods Fashion & Luxury Retail Food & Beverage (Retail and Services) Pharma, Personal Care, and Chemical Manufacturing Electronics and Office Equipment Wholesale & Logistics Automotive and Home Goods
If you're responsible for growth, strategy, or market intelligence / insight generation, this session is for you.


Agenda

  • Introduction – 5 min
  • Why Geography is a Business Factor in Retail – 10 min
  • Why 77% of businesses still underuse geography
  • The formula: Geographic Data + Tools + Business Use = Geospatial Intelligence
  • How to embed it across the lifecycle: expansion, competition, ecommerce, loyalty, logistics
  • A look into NielsenIQ Geomarketing datasets and Mapidea’s retail-focused features
  • Show, Don’t Tell: 5 Real Business Cases – 40 min
  • Live demos of real business cases in different countries, such as:
  • Malls: Catchment analysis, purchasing power, precision marketing
  • Retailer Expansion: Location selection using spending, demographics, and competition
  • Product Launch: Retail targeting, campaign zoning, store-level selection
  • Online Sales Optimization: Targeting high-potential regions, campaign impact measurement
  • Market Share & Territory (re)Organization: Precision area analysis, distributor selection, campaign redesign
  • Q&A + Wrap-Up – 10 min

Speakers

  • Miguel Marques – CEO at Mapidea LinkedIn »
  • Oliver Pape – Geomarketing Products Manager, NielsenIQ
  • Pedro Moura – Executive Partner at Mapidea LinkedIn »

Ready to see what Geospatial Intelligence can do for your business? 📍 Book your seat now and join us live on 18 September.

To share with someone please use the following link >>> https://www.crowdcast.io/c/nielseniq-mapidea-geomarketing

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