Boosting Business Value for Retail & FMCG Using Geospatial Intelligence

Hosted by NIQ / NielsenIQ Geomarketing + Mapidea

📅 Date: 18 September 2025
🕐 Time: 4pm (WEST)


Geospatial Intelligence is redefining how Retail, FMCG and Manufacturing leaders make decisions - from expansion strategy and product placement to online campaigns and logistics optimization. Yet, despite its growing strategic relevance, only 23% of organizations effectively use geography in business decisions.

This webinar, brought to you by NielsenIQ GeoMarketing and Mapidea, aims to challenge that status quo. We’ll show how combining rich geographic datasets, cutting-edge enterprise GIS applications, and real-world retail challenges can unlock a new tier of business value across the entire lifecycle—from strategic planning to post-campaign measurement.

This is not just theory—we’ll show, not tell. Join us for live demos of real business use cases across retail sub-sectors like FMCG, fashion, electronics, health & beauty, malls, and food service chains. Discover how you can act on location-based insights to grow revenue, optimize marketing, and drive smarter decisions.

This session is designed for decision-makers and data leaders in Retail and Manufacturing, including:

CMOs, Chief Customer Officers, and VPs of Growth

Directors and Managers of Marketing, BI, Analytics, Market Intelligence, and Ecommerce

Leaders from:
Consumer Goods
Fashion & Luxury Retail
Food & Beverage (Retail and Services)
Pharma, Personal Care, and Chemical Manufacturing
Electronics and Office Equipment
Wholesale & Logistics
Automotive and Home Goods

If you're responsible for growth, strategy, or market intelligence / insight generation, this session is for you.

Why Geography is a Business Factor in Retail – 10 min

Why 77% of businesses still underuse geography

The formula: Geographic Data + Tools + Business Use = Geospatial Intelligence

How to embed it across the lifecycle: expansion, competition, ecommerce, loyalty, logistics

A look into NielsenIQ Geomarketing datasets and Mapidea’s retail-focused features

Show, Don’t Tell: 5 Real Business Cases – 40 min

Live demos of real business cases in different countries, such as:

Malls: Catchment analysis, purchasing power, precision marketing

Retailer Expansion: Location selection using spending, demographics, and competition

Product Launch: Retail targeting, campaign zoning, store-level selection

Online Sales Optimization: Targeting high-potential regions, campaign impact measurement

Market Share & Territory (re)Organization: Precision area analysis, distributor selection, campaign redesign

Miguel Marques – CEO at Mapidea LinkedIn »

Oliver Pape – Geomarketing Products Manager, NielsenIQ

Pedro Moura – Executive Partner at Mapidea LinkedIn »

Ready to see what Geospatial Intelligence can do for your business?
📍 Book your seat now and join us live on 18 September.

To share with someone please use the following link >>>  https://www.crowdcast.io/c/nielseniq-mapidea-geomarketing

Boosting business value for Retail & FMCG using Geospatial Intelligence [NielsenIQ + Mapidea]