Join us for a candid session on how employer branding is changing, and what TA teams should do to adapt.

In this interactive webinar, we'll look at what still works from classic employer branding, what needs rebuilding, and how talent teams can close the gap between the story they tell and the one candidates absorb. 

Why static careers sites and campaign-led EVP messaging no longer answer what candidates want to know

Where the conversation has moved to, from AI tools to job boards to places your careers site may never appear

Which EB fundamentals still pay off, and why strategy, audit and alignment work only when the story matches reality

How authentic culture and employee stories make an EVP believable in a way campaigns cannot

How to track what candidates are actually asking, and use it to find where your content is missing or out of date

Why credibility comes from responsiveness at the point of interaction, not the size of the campaign

Claire de Souza, Co-Founder at the EB Space

Whether you own employer brand, lead talent acquisition, or you're trying to make a careers site earn its keep, this session will give you ideas you can apply straight away.

Have questions for the panel? Email them in advance to giulia@equitas.ai. We'll have a live Q&A as well, but we don't always get to every question.

The State of Employer Branding for TA and Recruitment