Welcome to the Outlander Unicorn Rodeo Series! 🤠 We’re rounding up exceptional unicorn founders from our portfolio and growth-stage investors to dive deeper into the making of unicorn startups, identifying breakout companies early, and supporting founders as they scale.

Join MindBody and ClassPass CEO Fritz Lanman and early-stage investor Paige Craig's fireside on Lanman's founder journey, early-stage strategies, and lessons learned from scaling to unicorn status and beyond!

Fritz Lanman is the CEO of Mindbody & ClassPass. Prior to CEO, Lanman served as President of ClassPass and Mindbody Marketplace and prior to that, CEO of ClassPass pre-acquisition. He has been involved with ClassPass since 2013 when he led both the Seed and Series A funding rounds. Friz grew up in the San Francisco Bay Area and went on to study at Yale. Fritz’s career started at Microsoft, where he held a number of Product Management and Corporate Strategy roles and worked on several notable deals, including Microsoft’s multi-million dollar investment in Facebook. These experiences sparked an interest in tech and entrepreneurship, and he began angel investing in 2010. Fritz’s passion for starting, building and investing in great companies, especially those with deep technology, directly impacted his involvement with ClassPass where he helped the founders build the company, now valued at over one billion USD.


In addition to his role at ClassPass and Mindbody, he is an active angel investor who has backed Square, Pinterest, Wish and several other successful companies. Before ClassPass, Fritz founded Livestar, Verst and Doppler Labs.

Unicorn Founder Fritz Lanman's Journey to Mindbody & ClassPass 🤝 Unicorn Rodeo Series