After hundreds of conversations with CPA firm owners, I keep seeing the same pricing mistakes show up again and again. Smart, capable firm owners who are great at what they do but are leaving serious money on the table because of how they think about pricing.

Here's what I know for sure: most of you already suspect your prices are too low. The problem isn't awareness. It's confidence. And that confidence gap is costing you thousands every year.

In this 30-minute session, I'm going deep on the three pricing mistakes that do the most damage to your revenue, your time, and your sanity. These aren't theoretical. These are patterns I see in real firms, with real numbers, over and over.

Why calculating your prices almost guarantees you're undercharging (and what to do instead)

The hidden cost of saying yes to every client request that comes your way

Why your firm can absorb bolder pricing moves than you think, and how to test it without risk

This isn't a lecture on pricing theory. It's a practical, honest conversation about the patterns that keep firm owners stuck and the shifts that create real momentum.

Whether you've been running your firm for two years or twenty, if you've ever had that nagging feeling that your prices don't reflect what you're actually worth, this one's for you.

Bring your questions. I'll have time at the end for Q&A.

Price With Confidence: The 3 Costly Mistakes I See CPA Firm Owners Make Over and Over