Sep
4
3:00pm
Turning Data Into Dollars: Publishers' 2026 Guide
By Business of Apps
UnlistedNew research on users’ views on their data, personalization, and privacy expectations for in-app and cross-channel experiences - and what it means for your monetization, retention, and ad strategy.
Synopsis:
In this exclusive session, we unveil The 2025 In-App User Privacy Report, powered by responses from 4000 mobile users. With year-over-year data from 2022 through today, we’ll break down exactly what publishers need to do to stay compliant and competitive.
Verve is joined by leading industry experts to explore how you can turn shifting privacy trends into powerful performance strategies.
You’ll learn:
- What users actually want in exchange for their data in 2025
- How users’ views on data privacy have changed in the last 12 months
- The next wave of privacy-safe measurement and monetization
- Tactical plays from top apps rethinking personalization and value exchange
It’s a strategy session for publishers who want to grow through change, not despite it. Registering for the live session gets you first access to the new edition of the In-App User Privacy Report - it’s not to be missed!
Speakers:
Aviran Edery
SVP & GM, Marketplace @ Verve
Stephanie Pilon
Chief Marketing Officer @ Singular
Davide Rosamilia
VP of Product @ ID5
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Business of Apps