Putting SKAN 4.0 into practice

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Putting SKAN 4.0 into practice

By Business of Apps

Since the arrival of SKAdNetwork (SKAN) 4.0, Apple’s privacy-preserving attribution framework for iOS, the app performance ecosystem swiftly came together to aggressively test and deploy its new features with early results showing great promise. The frequency, depth, and delivery of performance insights significantly improves in SKAN 4 compared to earlier versions, generating a renewed sense of optimism about the future of iOS performance among marketers, regardless of where they sit on the SKAN adoption spectrum.

In this webinar, experts who have been aggressively investing in understanding and unlocking the value of SKAN since its earliest versions will share how you can develop a winning strategy for iOS app growth with SKAN, including:

✅ How app growth marketers can get a fast start with SKAN 4.0 ✅ How to develop a refreshed approach to conversion value mapping ✅ How to cut through the noise and understand how these changes impact your app’s growth in a meaningful way


Sara Camden, Head of Product Marketing, InMobi

Sara is Head of Product Marketing for InMobi's app performance solutions in North America. Prior to joining InMobi, she led product marketing for Publicis Groupe's CORE ID as part of Epsilon. With more than 15 years in digital media as both a buyer and a marketer, Sara has broad ecosystem experience, having worked for global consumer brands as well as agencies, publishers and adtech providers. She is a recognized expert on identity, privacy and third-party data deprecation, frequently writing and speaking on topics such as SKAdNetwork and the cookieless future.

Eran Friedman, Co-founder and CTO, Singular

Eran Friedman is the co-founder and chief technology officer of Singular, the next-gen attribution platform. Eran has extensive background in building and scaling core technology infrastructures, and leads innovation, technology, and well as core product development. In May 2019, Eran was recognized by Juniper Research as one of ‘Digital Advertising’s Movers and Shakers,’ in a report on digital advertising, fraud, and AI.

Adrienne Rice, Director of Media Investment, M&C Saatchi Performance

Adrienne joined M&C Saatchi Performance in 2019, first as Media Supervisor and then as Associate Media Director. In her time at M&C Saatchi Performance, Adrienne has successfully led campaigns across key accounts and is an expert in performance media for eCommerce/subscription-based advertisers. Her priorities are ensuring client budgets work as effectively and efficiently as possible and building long-term relationships with suppliers. Before joining M&C Saatchi Performance, Adrienne worked in digital media at agencies such as Grey in San Francisco and Carat in Sydney.

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