The rules of content marketing are changing. With over a billion people using AI-powered tools daily, it is now mainstream. But what does this mean for your content strategy?

Join Michael Buckbee and Ryan Castillo from Knowatoa and Jessica Malnik from jessicamalnik.com and The Remote Work Tribe for a no-fluff, action-packed workshop. We’ll bust the biggest myths about AI and SEO, break down what it takes to influence large language models (LLMs), and show you how to craft content that thrives today.

Breaking down SEO myths. Why Schema markup and technical hacks won’t cut it anymore.

How to rank in LLMs. What you need to know to stand out and how to create strategies that work across search engines and AI platforms.

Why AI won’t replace (most) marketers. How tools like ChatGPT are reshaping the industry without taking it over.

Bridging the gap. The difference between what companies say publicly about AI and what they’re actually doing.

AI isn’t coming. It’s already here. Are you ready? Sign up now to future-proof your content strategy.

PRESENTED BY


Jessica Malnik is a conversion content marketer and copywriter. She has helped over 75 B2B businesses get clear on their content strategy, refine their messaging, and amp up their marketing assets.

I’ve spoken at half a dozen in-person conferences in the U.S., Australia, and Thailand, as well as dozens of virtual webinars, workshops, and podcast guest appearances.

Michael is a co-founder of Knowatoa and has been working at the intersection of marketing and technology for nearly two decades. Past clients include the US Navy, Fortune 100 companies, YC startups, federal agencies, and foreign governments.

AI and Content Marketing Workshop