Scaling user acquisition and remarketing outside walled gardens with the power of AI and data.

1. You're missing opportunities outside the walled gardens


Facebook and Google dominate your ad spend, but they're getting more expensive and restrictive. Meanwhile, open web inventory offers better CPMs and untapped audiences—if you know how to buy it effectively.


Without a unified view of your users across channels, you're making decisions blind. You can't optimize what you can't measure, and siloed data means wasted spend on the wrong audiences.


3. UA and remarketing shouldn't operate in separate worlds


When acquisition and retention teams don't share data, you're building two separate strategies instead of one growth engine. Integration turns your UA spend into remarketing fuel—and your retained users into better acquisition signals.

Where to find high-value inventory outside walled gardens

How to build a unified user data layer across platforms

Tactics to connect UA and remarketing for compounding growth

Dharak Desai
Vice President - Performance Sales NA & EMEA

Scaling User Acquisition with AI & Data