The student journey is becoming increasingly fragmented, competitive and complex. Prospective students no longer follow predictable, linear journeys, and their engagement is spread across multiple platforms, agents and markets. Yet they still a

consistent experience and increasingly expect instant, mobile-first communication.

While an omnichannel strategy includes multiple messaging platforms, WhatsApp is the most immediate and practical starting point for institutions recruiting international students. With open rates as high as 98%, it enables universities to engage students in

real time and, when integrated correctly, forms the foundation of a scalable channel for engagement and conversion throughout the student journey.

In this webinar, we’ll show how universities can use WhatsApp as the anchor channel within an omnichannel recruitment strategy to support building awareness, lead nurturing, applications, and enrolments, all while maintaining visibility and control

through CRM and marketing automation systems.

• Strategies for using WhatsApp in international student recruitment

• The key markets where WhatsApp is a must-have student recruitment channel

• How to leverage WhatsApp across the student journey, from awareness and

nurturing prospective students to applications and enrolments

• How to use WhatsApp features like broadcasts, one-to-one conversations, and

automations to nurture and convert students

• How to integrate WhatsApp into your existing systems and map the entire

The webinar will be hosted by The PIE's CEO, Amy Baker.

Turning Conversations into Enrolments: WhatsApp for Student Recruitment