Oct
19
5:00pm
Reexamining Customer Relationships, Part 3: Facilitating Attendance in Small Social Groups
By Audience Outlook Monitor
UnlistedThis one-hour session is a part of our series on customer relationships.
We will reflect on the segment of customers that must look outside of their own household for social context, and what arts groups might do to make it easier for people to connect with friends around arts attendance.
Speakers:
- To Be Announced
- Alan Brown, Managing Principal, WolfBrown (moderator)
Alan Brown is a leading researcher and management consultant in the arts and culture sector worldwide. His work focuses on understanding consumer demand for cultural experiences, evaluating support structures for the arts, and helping industry leaders make informed decisions and respond to changing conditions. He has conducted studies for various cultural organizations and authored research reports for foundations and agencies. He also developed the CultureLab website and chaired the Cultural Research Network. He recently worked on the Audience Outlook Monitor COVID-19 Study, a longitudinal analysis of audience attitudes about attending cultural events during the pandemic, involving over 650 organizations worldwide. In the coming years, he will focus on guiding arts organizations through the research and development process toward new product lines in digital, immersive, and virtual spaces.
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Audience Outlook Monitor