SparkToro Office Hours: Katelyn Bourgoin

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Jan

19

7:00pm

SparkToro Office Hours: Katelyn Bourgoin

By SparkToro

Tune in live and get the strategy and tactics from Katelyn Bourgoin to learn what triggers your decisions — so you can boost revenue.
If you can't join live, be sure to register anyway to receive the replay and slides.
Featuring:
  • Katelyn Bourgin, CEO, Customer Camp
  • Amanda Natividad, Marketing Architect

Topic:

The Trigger Technique: A Framework To Turn Customer Stories Into Marketing Campaigns

Want to quickly figure out what resonates with your potential customers? You don’t need to spend hundreds of hours doing research. There are only four questions you really need to answer to get started. In this truly interactive session, Katelyn Bourgoin, CEO of Customer Camp, will walk you through her own recent buyer journey and we'll brainstorm together live with you — through our Crowdcast chat!
She'll also show you how to:
  • Use customer interviews to better understand the buyer's journey
  • Extract 4 highly actionable insights from each interview
  • Use those insights to design highly targeted marketing campaigns

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