The growth of crypto investment into sport has been meteoric with a 3500% increase in cumulative deal value from 2020 to 2021.  According to Tifosy Capital, 141 professional sports clubs and teams now have a cryptocurrency sponsor, the majority of which (55%) are in football and basketball.

However, Forbes has reported that in the last month over US$1 Trillion, yes TRILLION, has been wiped off the global cryptocurrency market.

So what does this mean for the rights holders who have done deals with crypto businesses?  What is the impact of the market meltdown and how will this affect the sports industry

Join our panel of experts as we discuss this uncomfortable topic:

Matt House, founder of Sportquake, a leading sponsorship sales agency in football

Andy Marston, founder of industry newsletter Sports Pundit

The rise of crypto partnerships in sport and the impact of the market collapse