As creative professionals, sometimes we have to make hard choices about where we put our precious resources. Do we focus only on the work that makes the money? What about our personal projects that also demand our attention? We have a solution - and metaphor to help you understand this unique creative business experience.

In our free webinar, we'll explore how to nurture your 'unicorns', the creative work that nourishes you and feeds your soul; and how to care for your 'workhorses', the less-shiny creative work that brings in your income and keeps your business afloat.

How to make time to nourish your unicorns

Taking care of your workhorses and diversifying your income streams

What’s Included?
A 60-minute webinar with our creative industries experts (which you can access later if you want) plus lifetime access to additional resources.

Who’s it for?
Creative and arts practitioners, freelancers, start-ups, and arts entrepreneurs from beginners to established (international sign-ups welcome!).

Monica Davidson
Monica is an award-winning expert on the creative industries, who began her professional life as a freelance journalist, performer, and filmmaker. Monica has a Masters degree in Screen Arts and Business from AFTRS, and was appointed as Australia’s first Creative Industries Business Advisor in 2013. In 2016 Monica founded the social enterprise Creative Plus Business, an organisation dedicated to educating creatives about business skills, financial literacy, wellbeing, and marketing.

We’re a social enterprise dedicated to educating creative people and arts organisations about business skills. We help through sharing practical knowledge in a fun and irreverent way, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness, tempered with a kind heart and a big dose of professionalism, is the key to helping creative people understand the boring basics of business.

If you have any queries or access requirements, please email education@creativeplusbusiness.com.

WEBINAR: Unicorns and Workhorses