While we are obviously enthusiastic supporters of Zero Trust principles, we recognize that not everyone is as enlightened as we are. Every organization will harbor skeptics, contrarians, and perhaps even vocal opponents who question the investment, challenge the premises, or resist the changes Zero Trust requires.

Without being prepared to effectively, thoughtfully, and respectfully engage with these personas, security leaders risk being unable to fully execute on their Zero Trust initiatives. The ability to address legitimate concerns, counter misconceptions, and articulate concrete business value is essential for building the organizational support needed to succeed.

Join Zero Trust experts Jason Garbis and Jerry Chapman for an engaging and provocative session where they temporarily don the "skeptic's hat" and adopt contrarian personas. Through a healthy debate format, they'll illustrate real-world arguments about substantive topics that commonly arise during Zero Trust discussions—from ROI justification and implementation complexity to concerns about user productivity and compatibility with legacy systems.

This session will equip you with practical strategies to communicate Zero Trust's business value across different audiences—from security and IT teams to technical users and business stakeholders—while addressing the operational, financial, and strategic concerns that can derail or delay your initiatives. You'll learn how to turn skeptics into supporters, navigate political obstacles, and build the cross-functional coalition necessary for Zero Trust success.

Whether you're launching your first Zero Trust project, struggling to gain executive sponsorship, or encountering resistance from teams reluctant to change, this session will provide you with battle-tested approaches to advance your Zero Trust journey while respectfully addressing the concerns that matter most to your organization's decision-makers.

Zero Trust and Business Value: A Skeptic’s Debate