We’re super excited we have kicked off Season 1 of “Making Your Growth Strategy a Reality” with your host Jeroen Hendriks (CRO, IF Associates) and amazing guests. We're into the market conversations and stories format to help fellow sales, marketing, revenue and growth leaders stay relevant in the game. 

In the past 18 months, there has been a tectonic shift in the way customers think, act, and buy.

Just keeping your current Ideal Customer Profile (ICP) would simply mean you ignore the shifts in the marketplace and buying habits, then you are asking for disaster . . . and a significant slowdown in sales.

It is time to redefine ICP, to go way beyond demo/firmographics – which are just broad brushstrokes. Is there a match on culture, values? Is there a higher goal, purpose, believe in common? Does the customer make you happy? Just to name a few.

Companies across the world are realizing the importance of a redefined ICP which should ultimately lead to long-lasting happy customers, but what does that truly look like? And how do you make ICP a strategic pillar of the organization? 

We will go into real-life stories and learnings like:
-Embedding ICP to make the perfect customer match in your organization, 
-Reassuring it is an ongoing process to find new ICP's and disqualify the ones not suitable
-ICP as the key pillar for Account-Based Marketing / Account-Based Engagement

Where does the magic happen? Putting ICP at the start of the commercial (sales & marketing) strategy.

Learn how making the perfect customer match will boost your CLV and how when done right, ICP is the foundation for building your house, no matter what stage of growth your business is in.

Join the amazing guest for a conversation that will be fun, unfiltered, and bold. 

Get ready to unlock more potential growth with a laser-focused approach: less effort, predictable and more success.

The aim is to provide you with insights, tips, and actions in our monthly episodes of ‘Making Your Growth Strategy a Reality’. Please consider what it would mean to you personally if you could realize the 3 parts of growth to unlock your potential success? The three parts being:

Redefining ICP: Make the Perfect Customer Match to Boost CLV and Build Your Foundation