In 2008 Wired editor Kevin Kelly wrote an essay called “1,000 True Fans” in which he proposed that the internet would empower small businesses and creators to make a living by getting 1000 fans to pay them $100 a year each.

A simple concept that is now so commonplace it’s hard to think that it was once seen as a visionary idea.

In a flip to this thinking, Li Jin proposed that in fact, it would be better, and easier, to ask 100 fans for $1000 each.

For this episode we'll be joined by Simon Batchelar, founder of Marketing Success Club, to discuss this idea and what it means to build a business (and market it) based on building a tribe of 100 rather than a 1000.

So despite the relentless churn of social media and the quest for MORE follows likes,/shares/views would your efforts in fact be better spent cultivating a smaller 100 person group of fans?

The Friday Fireside - Building a business with 100 True Fans with Simon Batchelar