Your app marketing strategy should always be evolving. With app store competition growing at astronomical rates, now more than ever, developers and mobile marketers need to understand how to adapt and change with the needs of their business, regardless of size and point in their app lifecycle.

The app stores are largely democratized - both indie and enterprise apps share a level playing field. So how can you grow your app over time to keep your competitive edge? Watch CEO and Co-founder of Gummicube (an Airship Company), Dave Bell discuss what you can do to optimize your app performance at every point in your app lifecycle from pre-launch to maturity starting today.

Gummicube is a global leader in App Store Optimization with more than 11 years of experience optimizing and marketing apps. We offer the leading enterprise ASO technology and agency services, providing support to clients around the world. Our company is trusted by thousands of enterprise brands and leading startups including Microsoft, LinkedIn, Bethesda, SWEAT, GrubHub, McAfee and many others.

Dave Bell is an entrepreneur and recognized pioneer in the fields of mobile entertainment and mobile marketing. His career spans more than two decades working with innovative mobile content and building distribution channels for mobile apps. He has been featured in and is a frequent contributor to Inc. Magazine, Newsweek, VentureBeat, Mobile Marketer, Mobile Retailer, Business of Apps, and numerous other publications.

App Growth Tips from Pre-Launch to Maturity