If you aren’t going into a Kickstarter launch with a good set of leads, your campaign is already set up for failure. For crowdfunding creators, one extremely powerful way to do this work is by using Facebook lead ads.

Lead ads allow you to connect with potential customers that you normally wouldn’t have access to, and then collect their contact information. If your project is something that people want, and you do lead ads correctly, this can be one of the most cost-effective ways to build your email list.

Luckily we’re here to help with a step-by-step guide on how to do crowdfunding lead ads specifically for a Kickstarter campaign. We can’t guarantee success, since ultimately the biggest variable is how badly people want your product. But if you follow these steps, we can guarantee you won’t totally fail!

The basics: Running lead ads for a Kickstarter campaign

Who should be spending money on lead ads and why

Step by step instructions for running your own lead ads

How to expertly target Facebook "audiences" for your product

BackerKit is the leading expert when it comes to crowdfunding projects on Kickstarter and Indiegogo serving 10K+ creators to date. They’ve got the tools and resources needed to set creators up for success, run strong campaigns, and deliver a trustworthy backer experience.

Hosted by:
Jason Furie (Senior Community Manager, BackerKit)
Bryan Kim (Senior Marketing Account Manager, BackerKit)

Step by Step: Facebook Lead Ads For Your Kickstarter Launch