Columbus Metropolitan Library is hosting this free virtual event as part of its winter business classes.

Ask questions and live chat with staff and guest speakers from your computer or mobile device.

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Learn how to use the library's online resources to identify customers who are likely to buy your products or services, where your customers are located and how to market your business to them.

Participants will learn how to use Reference USA to find their target customers in a particular geographic area. Participants will also learn how the Demographics Now database can be used to research customers’ buying behaviors and marketing preferences.

Can’t attend the live stream?
Register and watch the recording afterwards.

Know Your Customer: Consumer Market Research