Join us for a conversation with Nobel Prize-winning economist, Richard Thaler, about his newly updated version of Nudge.

The first half of the hour-long event will feature a Q&A between Richard Thaler and Behavioral Scientist Editor-in-Chief, Evan Nesterak. The second half will feature a Q&A with the audience. Bring your questions!

Nudge, originally published in 2008, helped spark a revolution in policymaking that quickly spread elsewhere—to the tech sector, health care, education, the financial industry, and our personal lives; pretty much anywhere people make decisions, which is to say everywhere. Today, there are around 600 behavioral science teams working in businesses, governments, nonprofits, and universities around the world.

Now, Thaler and Sunstein are back with an updated version of Nudge. Their new version incorporates ideas that have taken shape since the original was published, like sludge, the evil twin of nudge, which is choice architecture that makes it harder for you to do what you want. The new version of Nudge also explores how some nudges reported in the original book are fairing today and addresses some of the criticisms that have come up in the intervening years.

You can read an excerpt from Nudge: The Final Edition on Behavioral Scientist.

Behavioral Scientist is a nonprofit digital magazine that offers readers original, thought-provoking reports from the front lines of behavioral science. Our mission is to help our readers make sense of today’s world through a deeper understanding of human behavior and decision-making.

Each week, we publish expert commentaries from leading behavioral scientists and designers. Sign up for our weekly email edition here: https://behavioralscientist.org/subscribe/

What happens to our ideas and theories when they leave their cozy, ordered homes and venture into the chaos and disorder of the real world? Our latest print project and event will explore this question and more. Find out more.

Nudge Turns 10: A Special Issue on Behavioral Science in Public Policy

Ten years after “nudge”, we explore the intersection of behavioral science and public policy through 15 expert commentaries and interviews, with one eye toward where we’ve been and the other toward where we’re going. Plus, interviews with Richard Thaler and Cass Sunstein. Check it out.

Book Event w/ Richard Thaler – Nudge: The Final Edition