Brand messaging establishes the recognizable way your brand shows up in the world (beyond the beautiful visuals). Think: mission statement, voice, values, audience, and core messages. All the things that allow you to stand for something in order to stand out.

As we dive into the basics of brand messaging strategy, we’ll talk about:

Why establishing your brand values is so important

How your messaging can be more consistent

How to keep your audience at the center of every decision.

Strong brand messaging strategy allows your brand to show up consistently, confidently, and with aligned visibility in order to amplify your mission and your impact.

This workshop is valuable for brands at any stage. Brand messaging strategy allows new founders to make their visions more concrete and relatable to their target audience. More established businesses can refine their brand messaging based on how their brand has evolved over time, feedback they’ve received from clients, actual impact they’ve had, and new audiences they’d like to expand to.

📷Ashlee Sang
Brand Messaging Strategist and Consultant
Ashlee Sang Consulting

Through Ashlee Sang Consulting, Ashlee equips conscious and caring business owners with the brand messaging strategy they need to grow their impact and their revenue in a way that’s rooted in values and propelled by purpose. Her portfolio ranges from small businesses and community organizations to ethical fashion, tech for impact, government, and beyond. The common thread has been sharing messages that matter.

Before doing marketing consulting, Ashlee worked with a variety of nonprofit organizations, including a human rights education NGO in Senegal and a local branch of Habitat for Humanity.

She graduated from Washington University in St. Louis with a degree in Anthropology and minors in French and Linguistics.

Outside of her business, Ashlee spends her time thrifting, playing volleyball, doing yoga, making travel plans, and caring for her baby girl and husband. She's passionate about small, personal changes anyone can make to protect our shared environment and improve people’s lives.

Sharing Messages That Matter: Brand Messaging Basics for Impact