A four-part series to help you build a top-notch LinkedIn profile that will lead employers to you. Included in this series is a one-on-one instruction and a free headshot for your profile.

Part I:  Building a Robust LinkedIn Profile – The Foundation of Your Social Brand

In today’s business environment, establishing a presence on LinkedIn is not optional. LinkedIn is no longer a networking platform but where HR staff and hiring managers do the bulk of their candidate’s search, marketers promote their brand and offerings, and sellers and influencers post valuable informational content.

In this hour, you will learn the various parts of a LinkedIn profile, discuss best practices for each section and learn how to focus the content to tell your story so you stand out from the millions of other LinkedIn profiles.

Part II: Don’t Boil the Ocean – Searching and Finding the Right Targets for your LinkedIn Network

As of October 2021, LinkedIn had 744 million profiles, so it’s important to learn the tips and tricks of effectively identifying your key targets. In this hour we’ll take a tour of LinkedIn, learn how to search for your best targets, finding data on an organization’s current employees, departments, hiring activity and news alerts.

Part III:  LinkedIn Messages – The Anatomy of an Effective LinkedIn Message/Cadence

When you are reaching out to engage with people you do not know, it’s essential to be clear, concise, and not too forward or pushy. You get one chance to make an impression, and it’s even more of a challenge when you are doing it via text. In this hour, you will learn how to create effective messaging cadences (connect requests, audio messages and first messages after connecting)

Part IV:  Posting Content to Amplify Your Brand – The Ripple Effect and Thought Leadership

With so much content being shared on LinkedIn, how do you rise above the noise? In this hour you will learn how to post, what content attracts viewers, how to get your content moved up in LinkedIn’s algorithms and best practices on how to capitalize on your posts to amplify your reach.

Building A Robust LinkedIn Profile - The Foundation of Your Social Brand