Fostering an identity - stand out from the crowd!

There are many intricacies that go into building a great brand, and with numerous eye-catching products joining the food and drink market daily, it’s hard to stand out. From the people you employ and the ingredients you use to the packaging and marketing of your product, there is a balancing act to creating a strong brand image. So, what is the key to getting noticed? and where do you fit in? Join our three beverage entrepreneurs to find out how they did it.

Host: Sam Chance, Head of Marketing, Montgomery Group

Speakers:
Oliver Bennett, Co-Founder, Xite Energy Drink
Richard Goldsmith, Co-Founder, Moju drinks
Camilla Ainsworth, Founder, Mylk Plus

📷
Oliver Bennett
I have been racing since I was 5, starting off in motocross before moving to rally when I was 18 with a more gentle break over university. Once I left university I picked up racing again and had the chance to drive in the BRITISH RALLYCROSS, I podium’d 7 out of 9 events and closed the championship in my first year with a 50 point lead. The year after (2018) I started a full time FIA World Rallycross Career, around the same time we launched XITE Energy. I came up with the idea when I was studying business enterprise at university, passionate about health and fitness, and I couldn’t find an energy drink that fitted health demands, tasted good and had a cool brand.

Richard Goldsmith
Rich Goldsmith founded MOJU in 2015, alongside his best mate, Charlie Leet-Cook. Rich has a degree in Engineering and worked in commercial and finance roles before discovering his passion for innovation in food & beverage. MOJU has grown from a craft juice made in a home kitchen and sold at local markets and music festivals, into the market leader of juice shots and the fastest growing brand in the UK juice & smoothie category. Rich is forever fascinated by how things work and connecting the dots. He’s a huge believer in the power of collaboration and the ability of teams to bring big ideas to life, that have the potential to help drive positive societal change. Rich was named a Young Gun in the startups.co.uk awards in 2018 and is steering committee member of 1% for the Planet, a community of businesses that donate 1% of their annual sales to environmental impact causes.

Camilla Ainsworth
A former student of law, Camilla’s passion for health and wellbeing lead her to create M+LKPLUS, a nut-based dairy-free milk alternative. Camilla is a huge advocatorfor women in business and has conducted workshops to facilitate start ups. In addition to running her nut m+lk empire, Camilla became the youngest ever finalist on BBC’s The Apprentice at the age of just 22 in 2018.