The intersection of Learning and Marketing has been a much discussed topic in L&D. So we are very excited to feature Data Scientist, Hamideh Iraj, a PhD student in computer science at the University of South Australia, Centre for Change and Complexity in Learning (C3L) Research Group.

Hamideh will be discussing the intersection of learning analytics and digital marketing and will discuss her experience designing a learning campaign and the advantages of doing so from the data point of view. Her presentation will be based on actual research she completed using marketing messaging and strategies to replace standard messaging in an LMS.

If you love data, learning analytics, marketing tactics, or the combination thereof, this broadcast is for you!

Hamideh Iraj - Learning Analytics Meets Digital Marketing: My Research