Are you planning to sell your creative products online? Or have recently set up and launched your online store and are wondering what’s next? In online retail one of the most crucial tasks is promoting your new business, driving traffic to your website and finding prospective customers.

Dörte will talk you through the various aspects of how to set up and market your online retail business. From implementing your brand identity, the basics of optimising your website to reach a wider audience, to successfully marketing your online store on different platforms.

 Here’s what you’ll learn:

- How to create an ecommerce business, which reflects your brand and ethics

- A brief overview of different ecommerce platforms

- The basic rules of pricing your products and buying stock

- The main methods of driving traffic to your website

- The basics of how to optimise your website and improve SEO, so customers can find you

- How to increase email sign-ups for your online shop and utilise your mailing list

- How to increase your conversion rate and grow revenue from repeat customers

- How to market your ecommerce business on different platforms

- How to be consistent with your brand story across different social media platforms and your website

Dörte runs her own online retail business LewesMap Store and is co-founder of Curly Carrot Digital Marketing

HOW TO BUILD AND MARKET YOUR ONLINE RETAIL BUSINESS with Dorte Januszewski