Join this webinar to learn how to build the right target account list based on 1st party and 3rd party data.

The target selection is the first and most important step for each demand generation campaign.By focusing all your efforts and budget toward the ideal accounts, you'll maximize campaign's efficacy and conversion.

Today is possible to leverage a vast amount of data to identify and prioritize the accounts that are more likely to become customers. This process is often overlooked, causing budget and time waste for both the marketing and sales team.

In this webinar we'll show you how to craft a solid Ideal Customer Profile, and how to prioritize your target list based on fit and intent.

How to Create Your Ideal Customer Profile Using Intent Data