Account-Based Marketing is one of the hottest topics within the Marketing world, and you are probably already running some kinds of ABM programs at your company . You might have a golden list of the accounts that the sales team wants to focus on, but you don’t have the budget for a shiny new ABM platform. Jasmine Chung, Demand Generation Manager at Openprise, will show you how they are doing it at their company and the results they are seeing.

Developed the strategies and tactics for their Marketing and Sales teams to use, and the  improvements they’ve made along the way.

Determined Ideal Customer Profile (ICP). HINT: it wasn’t the prospects that were the easiest to close.

Replaced MQLs with a much better grading system and came up with the KPIs that define success for each phase.

Jasmine Chung is the Demand Generation Manager at Openprise. She is a jack of all trades and master of figuring things out. With a degree in Communications, Public Relations from Cal Poly Pomona, Jasmine has navigated through Marketing from Field & Channel, to Marketo Certified Expert, to Demand Generation Manager. Proficient in Marketo, Salesforce, Adobe Creative Suite, Microsoft Office Suite, RollWorks and more, Jasmine thrives in getting her hands dirty and seeing results from her hard work. Her passion is to bring light into every living thing's life and puts fun into everything she does. When not at the office, you can find her spending quality time with her fur and plant babies.

How to Run an ABM Initiative Without Buying an ABM Solution