Content marketing is an art and a science—and in this talk, we’re going full science. Meant for advanced marketers, this talk goes well beyond the basics and teaches you how to set up your social media like an experiment to learn what your audience likes best. With Phil Pallen, you’ll learn how to maximize keyword opportunities, set up your post types like an experiment, understand the metrics to watch that uncover opportunities, and pivot your content marketing strategy for domination. If you’re sick of posting without exponential success, this talk is for you.

IFBC21 Virtual Social Media: Experiment Like Your Brand Depends On It – Advanced Content Marketing for Bold Businesses