Have you ever tried to use a new piece of software or a new device and not been able to get it to work easily?  Have you ever found yourself standing in a line (or waiting on hold) for a service exchange that only took a couple of minutes to sort out? Have you ever gone to a website for some information and not been able to find what you were looking for?  All of these experiences can be vastly improved by a process called User Experience Design (UXD).  Trained UX Designers are used by companies in every industry, by non-profits and by government agencies to improve their products, software and services. In this short talk, Dr. Abby Goodrum will talk about the risks of not taking a user-centered perspective and will showcase examples of organizations that are making the world a better place through design.

Laurier Milton Lecture Series: Designing a Better World, One Experience at a Time