There’s a ton of research showing how mobile apps can maximize value for everyone involved. But achieving that value takes more than developing an app and driving downloads. The real challenge is the long game.

Our recent survey confirmed much of what we’ve discovered working with the world’s leading brands. Many brands are driving exceptional growth and profits with app-centric experiences, but others have barely started.

This webinar will explore seven operational gaps across marketing, product, and engineering teams, in companies of all sizes, as they strive to deliver engaging mobile app experiences. Attendees will learn how to overcome these challenges by marshalling internal resources and agile methods.

Speaker:

Corey Gault, Vice President of Corporate Communications, Airship

Corey has helped pioneering companies grow mindshare and market share through media and analyst relations for both B2B and B2C technology companies, including more than 20 years specializing in martech, mobile and SaaS. A few of the organizations he has worked with include WebCriteria (acquired by Coremetrics/IBM), WebTrends, Acxiom, InFocus, MicroVision, LaCie and Smarsh. For the past decade, he has led Airship's company communications from a startup in a nascent market to become the globally recognized market leader, spanning multiple funding rounds, several acquisitions and consecutive Leader positions in independent industry analyst evaluations.

The (Un)surprising Truth About Mobile App Experience Gaps