Revenue organizations have traditionally focused on how they target and sell, not on how they serve the end goal of a buyer. One of the ways to differentiate and build lasting customer relationships is through outcomes-based selling and success–by focusing on how your product fulfills the needs of your target audience. Join us for an introduction to the approach led by Paul Henderson, author of The Outcome Generation; and Dave Duke, co-founder and CCO at MetaCX.

An Introduction to Outcomes-Based Selling and Success