Focusing on scalable, early-stage startup strategies, our experts will cover:

🤝   recruiting + retaining top-performing sales teams

🌱  building + scaling successful sales funnels

🗺  leveraging strategic partnerships + business development to round out a robust, sustainable sales strategy

Scalable sales strategy <> lead conversion

A strong sales strategy sets the foundation for every successful sales organization. Ideally, it should focus the team around a set of shared goals, enable the team to build trusted relationships with customers, and ultimately, drive more pipeline and revenue. Nobody knows this better than Eric Sikola, President and Chief Operating Officer of Qualified.

With 20+ years of enterprise software and SaaS experience, Eric knows what works. Join this session where Eric will share tried-and-true selling strategies and best practices for startups so you can convert leads than ever before.

Register to 1) attend live on 5/18 and ask Eric all of your sales strategy questions or 2) for access to the video recording immediately after.

Eric Sikola has over 20+ years of enterprise software and SaaS experience. Eric spent the first decade of his career in enterprise sales and sales leadership working for software companies like Forte Software, webMethods, Systinet & Mercury Interactive. In 2008, Eric founded the SaaS expense management company ExpenseCloud and successfully sold that to TriNet in 2012. Eric remained with TriNet as General Manager of TriNet Cloud (separate division & P&L within TriNet), where he led a team that built a variety of SaaS solutions around TriNet's core business offering. Recently, Eric was on the executive team at Acquia as SVP of Corporate Development, responsible for all inorganic growth, business development, and strategy. In 2019, his team led and integrated over $65M in acquisitions (Mautic, Cohesion & AgilOne). Acquia was sold in November 2019 to Vista Equity for $1B.

Eric is currently the President & COO of Qualified, the pipeline generation platform for revenue teams that use Salesforce. Qualified has raised $68M in venture financing—from Salesforce Ventures, Norwest Venture Partners, and Redpoint Ventures.

Eric holds a bachelor’s degree in business administration from the University of Colorado, Boulder. Outside of work, Eric is a trustee for the University of Colorado, enjoys golfing, surfing, and anything outdoors.

Business development, partnerships, + sales

Register to watch the replay of our second Outlandish Sales 101 session by Kelly DiGregorio here!

Kelly DiGregorio is VP, Partner Management & Operations at Dapper Labs, where she helps IP holders and developers build and run engaging and successful third-party decentralized applications supported by the Flow blockchain. She ran VR business development at FoxNext prior to joining Dapper Labs, and was a key member of the content partnerships team at YouTube during the company's formative years. She has also held content business development roles at Lazada, Verizon, Intel Media, IPG, New Line Cinema, and Warner Bros.

DiGregorio holds a BA from University of Pennsylvania and has completed post graduate programs at Stanford University and Stanford Graduate School of Business.

Recruit + Retain Top-performing Sales Teams

Register to watch the replay of our first Sales 101 session by Kevin Gaither here!

Kevin Gaither is the former SVP of Sales at ZipRecruiter®, (NYSE: ZIP) and is a recognized Inside Sales expert and hands-on technology sales leader with a 25+ year track record of growing early-stage and multi-million dollar businesses and helped grow three into Inc 500/Deloitte Fast 500 companies (not alone, he had some help from his friends).  He has proven success in attracting, retaining and leading top-performing sales teams focused on accelerating predictable and repeatable revenue growth.