Social media specialist Alison Battisby and founder of Avocado Social will take us through the top trends to look out for in social media marketing in 2021 and how to apply them to your hospitality business.

Social media has played a key role in how many hospitality businesses have remained connected to customers during the pandemic and in 2021 we will continue to see the importance of online community.

Alison will showcase great ways to grow and nurture your online brand, explore the latest content trends, demonstrate new platform features including Instagram Reels and TikTok, and advise on using social media for crisis communications.

This webinar will feature plenty of practical examples and inspiration to help make your social media stand out in 2021.

Speaker: Alison Battisby, Social Media Consultant, Avocado Social

Alison is an international social media speaker and consultant, with over a decade of social media marketing experience. Alison has been involved in some ground-breaking social media projects for brands including Nokia, Tesco, Estée Lauder and Pringles as well as a range of UK start-ups and growing enterprises. Alison founded Avocado Social in 2014 and is accredited by Facebook and Instagram and works with them to teach marketing professionals the latest strategies.

Host: Sam Chance, Marketing Director, Montgomery Group

Sam Chance is the Marketing Director at Montgomery Group, the UK’s leading organiser of food, drink and hospitality events. Sam oversees the marketing and content strategies across 9 events that include Hotel, Restaurant & Catering, International Food & Drink Event, IMS Manufacturing Solutions, Independent Hotel Show London and Amsterdam, PUB, Speciality & Fine Food Fair, Scothot and IFEX. Sam has more than 12 years’ experience working across exhibitions, events and conferences and has previously held marketing roles at Centaur Media, Reed Exhibitions and Clarion Events.

Social Media Trends for 2021