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Less Work, Better Results: How Audience Research Can Upgrade Every Content Investment You Make

Before you create a piece of content — a blog post, a tweet, a LinkedIn post, a YouTube video, a webinar, anything — make sure its going to resonate with your audience (and their sources of influence)

While you're creating that content, include topics, references, quotes, contributions, and subjects that your audience cares about and will talk about

Know the difference between audience-targeted and SEO-targeted content, and determine which one you should go after (hint: targeting both with the same content is a recipe for failure)

When you distribute your content, know where, to whom, and how you'll position and promote it

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