Adikteev CRO, Alexei Chemenda and Product Madness Retargeting Lead, Krisztina Simon have teamed up to provide some insights and resources about the world of re-engagement.

They’re covering the history and purpose of re-engagement, the future of retargeting on iOS, CRM versus retargeting, and the ways re-engagement still helps fuel app growth and increase revenue.

1/ Brief overview of retargeting: history, purpose, from inception to death on iOS
 2/ What's been the #1 goal for Product Madness when running retargeting?
 3/ How do you differentiate CRM & retargeting?
 4/ When do you start retargeting users?
 5/ Contextual retargeting: do you have any plans?
 6/ IDFV matching table to IDFA: thoughts?
 7/ X-promo retargeting: do you plan on investing more on x-promo?

Alexei Chemenda, MD & CRO USA at Adikteev

Alexei Chemenda (2019 Forbes 30 under 30) is the CRO and Managing Director, Americas for Adikteev. Adikteev is the mobile app re-engagement platform delivering incremental ROI for performance advertisers, known for its strong data science focus, its high quality interactive creatives and strong custom user-level targeting strategy.
 He joined Adikteev in 2015 when the latter acquired Motionlead, a company he co-founded.
 Motionlead was a YCombinator backed ad-tech company that was building high quality rich media ads for performance marketers.

Krisztina Simon, Growth Marketing Lead at Product Madness

To date I have over ten years’ international experience in the Digital/Gaming/Mobile App industry with recognised strengths in the field of marketing, advertising, business and management.

The Future of Retargeting: How to Increase LTV in a post IOS 14 World