TPL and McMaster University’s Master of Public Policy in Digital Society Program present: Feeding the Marketing Algorithms.

Loyalty programs buy our attention and trade us points for our personal data in the digital age. Guest Joseph Turow documented this practice in his book, The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power.

In this conversation to kick off the Big Data and Tech in Our Backyard series, we will explore how retailers are collecting information about us both online and offline while interrogating the concept of “loyalty.” We will also discuss Turow’s forthcoming book, The Voice Catchers: How Marketers Listen In to Exploit Your Emotions, Your Privacy, and Your Wallet, and ask: who benefits?

The Big Data and Tech in Our Backyards series explores how technology trends and Big Tech companies are reshaping our increasingly digital society.

Hosted by Vass Bednar, Executive Director of the Master of Public Policy Program at McMaster University, this monthly series invites authors, journalists and tech workers to take on complex, topical issues related to data collection and product marketing and apply them to a Canadian context.

Silicon Values: Free Speech, Democracy and Big Tech

Predict + Surveil: Data, Discretion, and the Future of Policing

Big Tech, Monopolies and Imagining Alternatives

***
Toronto Public Library is committed to accessibility. Please call or email us if you are Deaf or have a disability and would like to request accommodation to participate in this program. Please let us know as far in advance as possible and we will do our best to meet your request. At least three weeks notice is preferred. Phone 416-393-7099 or email accessibleservices@tpl.ca

Watching, Listening, and Learning: Feeding the Marketing Algorithms